Why Podcasting?

Here's what we know about the power of podcasting.

More than 70% of Canadians 18+ listen to online audio every month.

There is ever growing opportunity for branded content.

Why podcasting works:

Podcasting is the new paradigm of permission-based marketing.

Unlike social media, your audience chooses to listen to you and they hang on your every word.

They are accessible from wherever they are; in the car, exercising, dog walking and more

They are intimate and interactive without being distracting

They are often hyper-niche and in-depth

They are designed to be binge-worthy

Audiences love podcasts.

Podcasting helps your business :

Build brand authority

Express thought leadership and expertise

Cultivate conversations

Strengthen corporate culture

A few ways a branded podcast can help your business

Your podcast immediately leverages your warm audience

and creates new ones through targeted marketing, cross promotions and digital networking.

It acts as an evergreen content asset

that your audience can refer to over and over again.

It instantly positions you as a trusted authority

by humanizing your brand, leadership and voice.

Grab our in depth guide to branded productions for full project case studies.

Chief Executive Officer, Daily Bread Food Bank

Neil Hetherington

"That happened because SSN did their homework listening to the people affected by poverty, and experts in the field. From there, [Dave's] natural curiosity resulted in impactful questions and dialogue."

" Thousands more know more about the systemic causes of, and social policy solutions to address poverty."

show:The 2030 project

Chief Executive Officer, Motivbase

Ujwal Arkalgud

"Or they are led by a tired team that just wants to get the job done as opposed to proactively involving themselves in what is being created. There's a massive chasm between the two types of companies and it ultimately affects the output. We certainly had our fair share of misses before we met SSN."

" There are a lot of production houses out there, but most have no journalistic experience."

shows: WHY MEANING MATTERS, THE NEXT NORMAL

President, Hardy Stevenson and Associates Ltd.

Dave Hardy

"Dave and Erin showed an uncanny ability to pull together the disparate thoughts for the listeners. Coming up with excellent questions so as to get the best out of people with diverse backgrounds is not easy, but Dave and Erin excelled in their ability to pull it off."

" Dave and Erin are among the most intelligent journalists and podcasters I’m aware of."